This indian usability/ux blog attempts to bridge the gap between user requirements research & user interface design. Muthu is based in Bangalore, India & works in the xDesign team, Sun Microsystems Bangalore.
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Thursday, March 29, 2007

CHI Bangalore Mar 07 Event

Joseph Kaye (Jofish)from Cornell University and Dr. Eric Schaffer , CEO, Human Factors International spoke at the CHI Bangalore March 2007 event held at St.Marks hotel.

About 30-35 usability folks landed-up, not to mention all those familiar faces like Sarit, Auro, Ankur, Suresh, Naz, Yatin, Navneet etc.

As usual, Eric's presentation was cool, full of theatrics and humour. He talked about PET scan ( Persuasion, Emotion and Trust scan) which supposedly provides deep insight into the users decision-making processes to create positive relationships with consumers and impact conversion.

Jofish talked about experience-focused HCI rather than task-focused.

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