This indian usability/ux blog attempts to bridge the gap between user requirements research & user interface design. Muthu is based in Bangalore, India & works in the xDesign team, Sun Microsystems Bangalore.
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Monday, July 05, 2004

Google Vs Yahoo

'Single Window' Registration :
Google doesnt have a "Single Window" registration system like Yahoo. This might become a big trap for Google in the long run. Users are expected to register individually for Orkut, G-Mail, Blogger & other google services.

Yahoo's key strength is its "Single Window Registration" and its perfect integration of all its services.

Banner Ads :
Google's 'text only' contextual keyword specific advertising sounds more "user-friendly"
than Yahoo's graphic heavy banners ads. Development costs are low with text only banner advts.


Storage Space :
Yahoo:
Yahoo Mail : 100 MB
Yahoo Briefcase : 30 MB
Yahoo Photos : Unlimited
Yahoo Geocities : 15 MB
Yahoo Groups : 20 MB
plus n number of free services

G-Mail:
While 1GB Mail storage sounds cool,
the user wont be wont be able to classify and share his/her photos, briefcase etc.,

Privacy :
Google scans an user's mail and places test only banners based on the keywords available on the mail. Yahoo doesnt scan user's mail.

Search :
While Google seems to have taken the leadership, Yahoo's search results can include info from its groups, meta data of its members etc., to which Google doenst have access to.

What needs to done :
Yahoo needs to build up Blogs and social networking tools and continue to integrate 'em all with its other services. Google NEEDS to intergrate all its services. May be use an LDAP?

To be continued >>

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